As a Product Manager - Acute Care, you will execute brand strategies and identify new opportunities for assigned products, product lines, lines of business, or on a company-wide campaign basis. You'll be responsible for brand-level development, including market analysis, product acquisitions, and brand management
What you will do
- Understand key competitors and their relative strengths/weaknesses, and maintain networks of people and resources for obtaining competitive information
- Explain different product features to different customers as appropriate to their needs
- Maintain customer engagement and deeply understand customer needs
- Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
- Elevate sales education and confidence related to wound care discussions by driving a deeper understanding of mattress feature sets.
- Articulate clinical relevance of current product features (CLRT) and expand justification for its use
- Develop sales offense and messaging for early mobility as it relates to current feature sets, the continuum of care, and areas of collaboration across the product portfolio
- Understand competitive dynamics in the market
- Understand what customers value and how they perceive different attributes of the product or portfolio
- Articulate why the product or portfolio adds value or solves problems for the customer
- Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
- Propose objectives for generating clinical evidence and evaluate studies
- Support engineering sustainment projects
- Tie the business goal of the product or portfolio to the overall goal of Stryker
- Synthesize market trends and make recommendations on areas of strategic focus
- Develop new strategies, sales tools, and communication plans for the product or portfolio
- Apply clinical knowledge in combination with technical knowledge to educate and articulate value
- Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
- Provide analytical support to set price
- Articulate desired communications outcomes consistent with marketing strategy to MarComm team
- Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
- Analyze customer satisfaction to assess trends in customer engagement, and incorporate trends into strategic planning
- Provide marketing intelligence group with key objectives and inputs to drive customer insights
What you need (Required)
- Bachelor’s degree required
- 4 years of professional work experience
- Clinical or medical device experience
Preferred:
- MBA preferred
- ICU experience preferred
- Ability to manage multiple projects while delivering on established timelines
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
- Excellent presentation and interpersonal communication skills
- Strong analytical and problem-solving skills
United States of America Pay Range:
- USN: $89,300 - $148,800 USD Annual
View the U.S. work location and transparency guide to find the pay range for your location.
Travel Percentage: 40%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
From the posting on Stryker's job site. Read the original before you apply.